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Selected Work : Publication Advertisments

Client:
Interline Brands
Brands:
Garrison, Sexauer, Barnett
Work:
  • Art Direction
  • Print Design + Production

Garrison: Garrison is a private label brand that specializes in providing home comfort products Such as water heaters and HVAC equipment.

With Garrison's initial launch of its HVAC offerings, I created a series of ads highlighting Garrison HVAC and their product features. The design goal was to convey a feeling of comfort and present a clean uniform aesthetic establishing a strong identity for the Garrison brand.

Sexauer: Sexauer distributes plumbing specialties and maintenance supplies to the facilities maintenance markets, with a customer base that includes hospitals, schools, nursing homes, prisons, and office buildings. The Sexauer brand has been in business for more than 90 years, and has a national reputation for quality.

2011 marked Sexauer's 90th anniversary and I created an ad campaign around Sexauer's many years of experience and what they offer the customer. In the campaign I utilized a series of actual Sexauer photographs from the 1930's and merged them with Sexauer's offerings today.

Barnett: Barnett's primary customers are professional plumbing, electrical, HVAC, and building contractors. The company sells major brand names, but also offers its own private label alternatives at value prices.

Barnett launched a website for its VMI (Vendor Managed Inventory) program. By visiting this site customers could find information about the VMI program and view a small series of humorous YouTube videos geared toward the loss of inventory. As a driver to the site I created this ad playing off elements from one of the videos.

Categories: Advertising

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