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Selected Work : Interline Annual Report

Client:
Interline Brands
Work:
  • Art Direction
  • Print Design + Production

Interline Brands is a leading direct marketer and distributor of maintenance, repair and operations (MRO) products. These products include plumbing, electrical, hardware, security hardware, HVAC and other related items.

Interline's diverse customer base crosses many markets, such as multi-family housing, educational, lodging and health care facilities, professional contractors, hardware stores and other distributors.

In Interline's 2010 Annual Report we wanted to communicate the message of the “Power of Scale“ signifying how Interline's diverse market groups add balance to the company's growth, earnings, and stability. In the cover design of the book I played with descriptors that make Interline a leader in the industry and manipulated them through varying font types, font sizes, and hues of gray. The cover has a die-cut image of the Interline logo's identifier, framing in the “Power of Scale“ message. For the intro page of the report I created images that represented Interline's variety of brands and accent icons to represent growth.

Categories: Collateral