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Selected Work : Fin Surf Apparel

Fin Surf Apparel
  • Art Direction
  • Identity
  • Shirt Design

FIN surf apparel is a Jacksonville Beach based company that designs and sells surf apparel catering to the “vintage“ surfer. Many of their designs play on classic surf themes largely long boards, old cars, and the beach lifestyle.

I based the logo design on a concept presented to me by the company. They had the idea of somehow incorporating a surfboard "fin" into the logo design. So I choose a logotype that I felt when manipulated would give the logo a bold, streamline look that flowed together with the "fin" element they requested. The FIN shirt design I created was inspired by the classic Volkswagen bus with long boards strapped to the top, invoking the ultimate vintage feel.

Categories: Identity Design