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Selected Work : Interline Brands Delivery Trucks

Client:
Interline Brands
Work:
  • Art Direction
  • Print Design + Production

In a push by Interline's logistics team to update Interline delivery truck graphics I developed these designs. The new graphics had to first and foremost represent each of Interline's brands, then secondly be eye catching while going down the road.

In my proposal I equally represented each of Interline's brands in their reversed out version to give some uniformity to the listing of logos. Then to add color and give the trucks dual purpose as a marketing tool, I proposed that we create ads for the trucks marketing our private label brands to help create brand awareness with the public. In a second variation I proposed selling advertising space to our vendors as a way to generate advertising dollars.

Categories: Advertising