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Selected Work : Legend Locksets

Client:
Interline Brands
Brand:
Legend
Work:
  • Art Direction
  • Identity
  • Package Design + Production

The Legend Identity is a redesign of an already existing brand. The original Legend logo was comprised of a very bold and chunky font that worked very well with the brand's original product offering of padlocks, contractor grade locksets, and deadbolts. But the brand has evolved and so has its product offerings. With the redesign I wanted to reflect that evolution so I chose to go with a sleek streamlined design with an up-to-date feel, much like many of Legend's new products.

Categories: Identity Design, Package Design