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Suddath Lobby Design Comp
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Suddath Lobby Design
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Back Lit Suddth Logo on Wave Wall
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Suddath Lobby Design Comp
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Work:
Art Direction
Graphics Production
Vendor Management
Project Overview:
The Suddath home office main lobby
was in dire need of updating. I was challenged with taking a tired 80's
design aesthetic and bringing it into
the 21st century. Through collaboration
with vendor partners, facility managers
and the Suddath family, a design concept
came to life that gave the space an
updated, fresh new look.
The updated design made a huge impact
on the first impressions of perspective clients and talent recruits. I received many comments from new employees that the entry to the building changed their perception that
Suddath was just a "boring" moving and
storage company.
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